SIMPLIFY YOUR JUROR RESEARCH THROUGH RELIABLE DATA AND ANALYSIS
Gain insight into juror bias through social media data, political behavior, professional history, and more
Determine the right voir dire questions and rank jurors through statistical analysis of responses
Evaluate the demographics of your venue, survey case-related attitudes and assess risks for your case
NO MORE MYSTERY JURORS
While some jurors are easy enough to read, our clients recognize that at some point during voir dire they will be looking at a group of people about whom they know very little. Some jurors are uncomfortable speaking up in front of groups. Others may feel social pressure not to admit bias. Still others may be replacements for a struck juror who have missed the majority of questioning.
It can be tempting to focus on the jurors who speak up most in court, or to believe that because other jurors haven’t openly expressed strong views that they are neutral. When voir dire time is limited, it might not even be possible to focus on each juror long enough to determine their predispositions. Lawyers may therefore content themselves to identify and remove a few “bad apples” and leave the rest be.
There is a better way.
Fast, comprehensive and accurate juror research
Juror research already plays an important role in many trials. Public records searches can find prior arrests or litigation in which the juror was involved, while social media searches can reveal a potential juror’s attitudes and beliefs. However, too few attorneys consistently conduct rigorous jury research in their cases.
At JuryMapping, we created a product that gives our client an edge in jury selection by making juror research fast, easy and affordable.
- We combine social media, background reports, and a range of commercial, political and demographic sources into a single search so that you can find all the information available on your juror in one place.
Speed and convenience.
- At every stage of the process we focus on making juror research fast and easy. You can generate a report for a potential juror in seconds, or you can send us your juror names and we will run them for you.
Unique data sources.
- We’ve included all the data you expect, but we also incorporate a range of unique sources covering wealth, political views, spending habits, lifestyle, interests and community. This dataset is akin to what is used by political campaigns or commercial marketing efforts, and it paints a detailed picture of each juror’s values and priorities.
Insight not information.
- We recognize that, in time-constrained environments, more information isn’t always better. Our reports are dynamically generated and customizable, meaning you’ll only see the data that helps you make a decision about a potential juror.
The most sophisticated predictive analytics in the industry
Many attorneys use mock trials, focus groups or community surveys to create profiles of favorable and unfavorable jurors. Our approach is unique in two ways. First, we use the latest, most sophisticated machine learning techniques and large enough sample sizes to get statistically significant results rather than anecdotal profiles. Second, in addition to traditional juror profiles that consider the life experiences of jurors and other information learned during voir dire, we offer juror “risk” scores based solely on the detailed attributes we already have on every potential juror. This means that you can build a preliminary ranking of jurors the moment you get their names, whether that is the morning of voir dire or the Friday before, without asking them a single question.
Questioning of jurors by the attorney, when allowed, is essential to identifying and removing jurors who show an obvious bias. Our approach to modeling, however, has some unique benefits when used in conjunction with a traditional voir dire process or in cases where attorney-conducted voir dire is restricted or disallowed.
Better time management.
- Depending on the judge and case, voir dire time can be extremely limited. Predicted scores can help direct your focused questioning toward the highest risk jurors.
Provide insight in the absence of other information.
- Whether the judge doesn’t allow voir dire or you just haven’t learned much from a particular juror, having an alternative source of information can significantly reduce the risk of an unfavorable juror sneaking through.
- Statistical probability is far from infallible, especially in this case where it doesn’t take into account impactful life experiences. However, when choosing between two seemingly equal jurors, it can be powerful to know that statistically, one is twice as likely to favor your client.
Consider liability and damages.
- It can be difficult enough to evaluate the plaintiff / defense bias of each potential juror. Simultaneously assessing a juror’s views on damages can be next to impossible. Models that consider both attributes give you greater control over increasing or limiting the potential payout.
Alternative, unbiased perspective.
- Study after study shows that considering multiple independent perspectives leads to better outcomes. The criteria that we use to evaluate jurors is quite different from the information you gather during voir dire and not subject to the same biases. Combining modeled scores with your own impressions during voir dire can build confidence where the two agree and call for a closer look where they disagree.
See who is “left in the deck”.
- Since risk profiles can be generated based solely on a name lookup, the entire venire can be scored in advance. This means that, when considering the use of a challenge, you can better understand the likelihood of a worse juror replacing them.
- Similarly, our profiles can be used to score an entire county or other jurisdiction. This can be useful in deciding when to take a case, when to settle or when to seek a change of venue.